Hi, I’m Ankit Sen
Business Analytics & Strategy Analyst
I’m a Business Analytics & Strategy professional with 5+ years of experience supporting data-driven decision-making for B2B and manufacturing companies.
I specialize in performance analytics—analyzing marketing, website, and funnel data to identify revenue opportunities, optimize ROI, and deliver actionable insights through dashboards and management-level reporting.
Helping businesses make better decisions through performance data, insights, and analytics.
Tools/Skills
Featured Projects ⭐
A selection of real-world data analytics projects focused on business performance, decision-making, and actionable insights.
End-to-End Marketing Performance & ROI Analysis
End-to-end analysis of multi-channel performance data to evaluate ROI, CAC, and ROAS. Built dashboards and insights to support data-driven budget optimization decisions.
View ProjectLead Funnel Drop-Off & Conversion Analysis
Analyzed lead funnel data to identify drop-off points and conversion leaks. Used data analysis and visualization to improve funnel efficiency and business outcomes.
View ProjectSales & Marketing Data Integration Dashboard
Integrated sales and marketing data into a unified dashboard to track revenue, conversions, and performance KPIs for better business and management decisions.
View ProjectSQL-Based Business Insights Analysis
Used SQL queries to analyze business data, identify performance trends, and generate actionable insights through aggregation, joins, and KPI calculations.
View ProjectA/B Testing & Experiment Analysis
Conducted A/B testing to compare experiment variants, analyze conversion impact, and support data-driven decisions using statistical analysis and performance metrics.
View ProjectGA4 Business Analytics & Lead Tracking Dashboard
Designed and implemented a GA4-powered analytics and lead tracking dashboard for a B2B product website. Tracked enquiry intent, calls, and WhatsApp interactions to deliver stakeholder-ready insights and decision-focused reporting.
View ProjectExperience & Professional Background
Delivering business insights through performance analytics, dashboards, and data-driven decision support.
Executive – Digital Marketing (Analytics-Focused Role)
IRM Enterprises Pvt. Ltd. | Sep 2025 – Present
- Analyzed multi-market business and performance data to evaluate ROI, cost efficiency, and conversion trends.
- Built executive dashboards using GA4 and Looker Studio for management and strategic reviews.
- Identified funnel drop-offs and performance gaps to support data-driven optimization and decision-making.
Digital Marketing Analyst
Tuchware Technologies Pvt. Ltd. | Sep 2022 – Aug 2025
- Analyzed website, funnel, and campaign performance data to improve lead quality and conversion efficiency.
- Designed KPI dashboards integrating marketing and sales data for leadership reporting.
- Conducted root-cause and funnel drop-off analysis to identify revenue and conversion leakages.
Social Media Marketing Executive
VOSO Store | Apr 2021 – Aug 2022
- Supported campaign performance tracking and reporting for marketing initiatives.
- Assisted in data collection and operational analytics support.
Certifications & Professional Learning
Strengthening business analytics expertise through practical tools, certifications, and continuous learning.
Google Analytics 4 (GA4)
Web & Funnel Performance Analytics
Advanced Excel & SQL for Analytics
Business Data Analysis & Reporting
Power BI & Dashboard Design
KPI Dashboards & Management Reporting
Continuous Professional Learning
Business Analytics, Funnel Optimization & Data-Driven Strategy
Let’s Connect
Interested in data analytics, business insights, or collaboration opportunities? I’m always open to discussing how data can solve real business problems.