Google Analytics 4 (GA4) & Google Tag Manager (GTM) Mastery Course (Hands-on + Projects)

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About Course

📊 Want to Track Every Click, User & Conversion on Your Website?

This Google Analytics 4 (GA4) & Google Tag Manager (GTM) Mastery Course is designed to help you
understand and implement complete tracking systems from scratch.

Whether you are a beginner or a marketer, this course will teach you how to
track user behavior, measure performance, and make data-driven decisions.

🚀 What You Will Learn

  • ✔️ Complete GA4 setup from scratch
  • ✔️ Master Google Tag Manager (GTM)
  • ✔️ Track clicks, forms, scrolls, and video events
  • ✔️ Set up conversion tracking for leads & sales
  • ✔️ Understand GA4 reports and user behavior
  • ✔️ Fix tracking issues and debugging techniques
  • ✔️ Work on real-world projects

🎯 Who This Course Is For

  • ✔️ Digital marketers and performance marketers
  • ✔️ Beginners who want to learn analytics
  • ✔️ Website owners tracking traffic & conversions
  • ✔️ Freelancers and agency professionals
  • ✔️ Aspiring Data Analysts

🔥 Why This Course?

This is not just a theory-based course. You will learn through
real implementation, practical examples, and step-by-step guidance.

By the end of this course, you will be able to build a
complete tracking system for any website and confidently work on real projects.

💡 Bonus: Includes GTM templates, tracking checklist, and real-world project guidance.
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What Will You Learn?

  • Understand how Google Analytics 4 (GA4) works from scratch
  • Learn how to set up GA4 properly on any website
  • Master Google Tag Manager (GTM) with practical examples
  • Track user actions like clicks, forms, scrolls, and videos
  • Set up conversion tracking for leads and sales
  • Analyze website traffic and user behavior using GA4 reports
  • Implement advanced tracking like custom events and data layer
  • Fix common GA4 and GTM tracking issues
  • Work on real-world tracking projects step-by-step
  • Build a complete tracking system for any website

Course Content

Module 1: Fundamentals
Understand analytics ecosystem and basics of tracking.

  • What is Web Analytics & Why It Matters
  • Introduction to GA4 vs Universal Analytics
  • What is Google Tag Manager (GTM)?
  • How Tracking Works (Pixel, Events, Cookies)
  • Real-world Tracking Flow (User Journey)

Module 2: GA4 Setup
Learn how to properly set up GA4 from scratch.

Module 3: GTM Setup
Master Google Tag Manager from beginner to advanced.

Module 4: Event Tracking
Learn how to track user actions like clicks, forms, scrolls.

Module 5: Conversion Tracking
Track leads, sales, and conversions accurately.

Module 6: GA4 Reports & Analysis
Learn how to read and analyze GA4 data.

Module 7: Advanced Tracking
Advanced tracking setups used by professionals.

Module 8: E-commerce Tracking
Track products, purchases, and revenue.

Module 9: Integration
Connect GA4 with other tools.

Module 10: Real Projects
Hands-on real-world implementation.

Module 11: Bonus