Performance Marketing Mastery (Google Ads + Meta Ads + Funnels + Tracking)

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About Course

🚀 Want to Generate Leads & Sales Using Google Ads + Meta Ads?

This Performance Marketing Mastery Course is a complete step-by-step program to help you
run profitable ad campaigns using Google Ads, Facebook (Meta) Ads, Funnels, and Tracking.

Whether you are a beginner or already running ads, this course will help you
understand how to generate real results — leads, sales, and ROI.

🔥 What You Will Learn

  • ✔️ Google Ads setup (Search, Display, basic structure)
  • ✔️ Facebook (Meta) Ads from beginner to advanced
  • ✔️ Funnel strategy (Landing Page → Conversion)
  • ✔️ Audience targeting & campaign structure
  • ✔️ Budget optimization & scaling strategies
  • ✔️ Tracking setup (GA4 + GTM basics)
  • ✔️ How to generate leads & sales consistently

🎯 Who This Course Is For

  • ✔️ Digital marketers & performance marketers
  • ✔️ Freelancers managing client campaigns
  • ✔️ Business owners running paid ads
  • ✔️ Beginners who want to start earning with ads
  • ✔️ Anyone who wants to learn practical marketing skills

💣 Why This Course?

This is not a theory-based course. You will learn through
real campaign setups, practical strategies, and real-world examples.

By the end of this course, you will be able to
launch, manage, and scale profitable ad campaigns confidently.

💡 Bonus: Includes funnel strategy, tracking basics, and real campaign insights.
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What Will You Learn?

  • Understand complete performance marketing from basics to advanced
  • Learn Google Ads (Search, Display, Remarketing) step-by-step
  • Master Meta Ads (Facebook & Instagram) campaign setup and scaling
  • Create high-converting ad creatives and copywriting
  • Build audience targeting strategies (cold, warm, retargeting)
  • Set up conversion tracking using Pixel, GA4, and GTM
  • Create high-converting landing pages and funnels
  • Optimize campaigns to improve ROI and reduce cost
  • Scale winning campaigns without increasing risk
  • Work on real-world projects for practical experience
  • Generate leads and sales using paid ads

Course Content

Module 1: Performance Marketing Fundamentals
Understand core concepts of paid marketing.

  • What is Performance Marketing
  • Difference: Branding vs Performance
  • Marketing Funnel (TOFU, MOFU, BOFU)
  • Customer Journey Explained
  • KPI Basics (CTR, CPC, CPA, ROAS)
  • Platforms Overview (Google, Meta, etc.)

Module 2: Account Setup

Module 3: Audience & Targeting

Module 4: Google Ads (Search + Display)

Module 5: Meta Ads (Facebook & Instagram)

Module 6: Conversion Tracking

Module 7: Funnel & Landing Page

Module 8: Optimization & Scaling

Module 9: Problems & Troubleshooting

Module 10: Client & Freelancing

Module 11: Real Projects

Module 12: Bonus