Website Analytics & Lead Tracking Dashboard

GA4 · Google Tag Manager · Looker Studio
Live Analytics Dashboard Overview

Project Overview

This project focuses on designing and implementing a business-oriented analytics system for a product-based B2B website where users cannot purchase online but can submit enquiries, call directly, or connect via WhatsApp. The objective was to convert website activity into actionable sales intelligence for stakeholders.

Business Challenge

  • No ecommerce checkout or purchase flow
  • Forms submitted without page redirects
  • Difficult to identify genuine lead intent
  • Standard analytics metrics lacked business meaning

Solution Approach

  • Defined enquiries as primary conversions
  • Tracked contact form submissions
  • Tracked call and WhatsApp click intent
  • Designed a stakeholder-ready dashboard

What Was Implemented

A complete analytics and reporting framework was implemented using Google Analytics 4 and Google Tag Manager. Lead actions were clearly defined and tracked to eliminate duplicate or misleading data, while Looker Studio was used to present insights in a decision-ready format.

Key Lead Actions Tracked:
• Contact form submissions
• Phone call clicks
• WhatsApp enquiry clicks

What Is Intentionally Not Shown

To maintain data privacy and business confidentiality, internal tracking IDs, scripts, and actual enquiry volumes are not displayed publicly. Dashboard visuals use masked or sample data for demonstration purposes.

Tools & Technologies

Google Analytics 4 Google Tag Manager Looker Studio JavaScript WordPress

AI-Assisted Workflow

This project was developed with the assistance of AI-powered analysis to validate tracking logic, identify technical limitations, and optimize dashboard structure. All final implementation, configuration, and validation were performed manually.