linkedIn Analytics Dashboard

This LinkedIn Analytics Dashboard was built to simplify social media performance tracking and automate the reporting process. Using LinkedIn analytics data, Google Sheets, and Looker Studio, I created an interactive dashboard that delivers actionable insights, reduces manual work, and provides a clear view of content performance. This project demonstrates my abilities in data preparation, visualization, and analytical storytelling

Why This Dashboard Was Needed?

LinkedIn provides valuable analytics, but the platform’s native interface has several limitations:
Data is scattered across multiple sections and is not easy to compare.
No single view to track growth, engagement, audience behavior, and content performance together.
Limited flexibility in customizing date ranges and visual formats.
Manual analysis every time was becoming time-consuming.

To solve these issues, I created a centralized, automated, and visually interactive dashboard using Google Looker Studio.

Objective of the Dashboard

The main purpose of this dashboard was to:

Monitor LinkedIn page growth in real-time.
Visualize key metrics like impressions, clicks, engagement, followers, and post performance.
Identify what type of content generates better engagement.
Track daily trends to improve weekly and monthly content strategy.
Build a professional data analytics project for my portfolio.